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Aaron Wall has a great post over on SEOBook about the Cache Date of your site being a better indication of trust than PageRank.

Have you checked the cache date of a page or your site? Jim Boykin has a free tool to check the cache date easily. It will also show how recently other pages linked to from that page have been cached.

As Aaron explains, cache date can be a much better indication of importance than looking at the raw PageRank score. And it makes sense. To quote Aaron, “What Google frequently visits (and spends significant resources to keep updated) is what they consider important.” If you add new pages or updated content to your site and see them in the cache index right away that is a good sign.

This is especially important consideration if you are in a news related field, as sites that are quickly indexed rank for the new ideas while they are spreading, and enjoy many self reinforcing links due to automated content and the laziness of journalists, bloggers, and other webmasters.

1 Response to “Cache Date as the New Google PageRank”

  1. Cache Date || New Google PageRank || « Engr. F. Azam Says:

    [...] Posted by Engr. F. Azam on August 12th, 2007 0 [...]

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A little about Vernon...

Hey there everybody, I’m Vernon. I’ve been a full-time freelance web designer since 2002 and can honestly say it’s been a great journey.

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