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We’ve all heard the following, “Content is King”.  Content is nice, but thanks to Cameron Moll I think the new saying should be, “Context is King”.

As some of you know, I’ve recently acquired a copy of Cameron Moll’s Mobile Web Design book.  I also have a full project load and am getting ready to sell my home so I haven’t had a ton of time to dig into it.

However, one section completely fascinated me.  Not necessarily because it was something I didn’t know, or because it was an in-depth revelation.  It fascinated me because it is so very true, but we don’t hear much about it.

This understanding has great relevance in mobile web design (let’s face it, what’s the good of content if a user can’t see it) but can extend far beyond to it’s Internet relative.

Remember, the mobile web is not the Internet on your phone.  The mobile web opens up new opportunities and challenges, for developers and users, to make our lives just a little bit easier and more productive.

Your content is of little value to users if it ignores the context in which it is viewed, manipulated, and processed.

Cameron Moll - Mobile Web Design

When you take something “out of context”, you are ignoring the surrounding conditions - whether words or graphics.  Unless you keep your site in context, you are going to ignore the surrounding conditions - namely your users.

Most users who access mobile content are accessing it on the go.  Let’s face it, would you sit at home and browse on your phone rather than your desktop or laptop computer?

This means a couple things… intermittent behavior, small screen viewing, and most likely one-handed use.  Adding links to phone numbers to invoke a phone call, or a link that will add contact details to a visitors address book are just a couple ways to keep your mobile content in context. 

C. Enrique Ortiz has a nice white-paper mobile context that’s a recommended read.

Your big idea will ultimately be of little value if it ignores the context in which users interact with your big idea. … Ask yourself, what is relevant to my users and the tasks, problems, and needs they may encounter while being mobile?

Cameron Moll - Mobile Web Design

Tags: mobileweb design, mobile web contaxt, web context, mobile web