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I’m sure you would like to have an idea of the demographics of your website visitors. If so, Microsoft adCenter Labs has the tool for you.

The tool can be used to predict a visitor’s age, gender and other demographic info based on their online behavior. The report shoots you back a General Distribution breakdown as well as a Predicted Distribution breakdown.

General Distribution is the breakdown by age of MSN Search users—based on a one-month MSN Search log—regardless of search query used.

Predicted Distribution is the predicted breakdown by age of MSN Search users for a single search query, based on the adLabs predictive model.

Here’s the information for this site:

It’s a 60/40 split with men seeming to be the higher number. What I think is cool is that the tool says that the highest General and Predicted Distribution age range is from 25-34. Why do I think that’s cool? Well, because I just turned 29 last month!

The tool can also be used to look at the demographic predictions for actual search terms instead of just a single website. This could prove valuable in PPC marketing as well as ad copy on your page itself.