If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

SEO for Firefox, a great tool that I use for SEO offered by Aaron Wall, has been recently updated. The new features are scraping Google cache dates, and allowing you to CSV export the data.

What are some cool ways to use SEO for Firefox?

• Check out how old competing businesses are.
• Evaluate the competitive nature of a marketplace.
• Research the backlinks to a competing business to see whch links are their most powerful.
• Do a site level search on a site to see which pages are most frequently cached, and to check the general health of a site.

What are your favorite ways to use SEO for Firefox? What other features would you like to see? Let Aaron know!

Aaron Wall has a great post over on SEOBook about the Cache Date of your site being a better indication of trust than PageRank.

Have you checked the cache date of a page or your site? Jim Boykin has a free tool to check the cache date easily. It will also show how recently other pages linked to from that page have been cached.

As Aaron explains, cache date can be a much better indication of importance than looking at the raw PageRank score. And it makes sense. To quote Aaron, “What Google frequently visits (and spends significant resources to keep updated) is what they consider important.” If you add new pages or updated content to your site and see them in the cache index right away that is a good sign.

This is especially important consideration if you are in a news related field, as sites that are quickly indexed rank for the new ideas while they are spreading, and enjoy many self reinforcing links due to automated content and the laziness of journalists, bloggers, and other webmasters.

I’m sure you would like to have an idea of the demographics of your website visitors. If so, Microsoft adCenter Labs has the tool for you.

The tool can be used to predict a visitor’s age, gender and other demographic info based on their online behavior. The report shoots you back a General Distribution breakdown as well as a Predicted Distribution breakdown.

General Distribution is the breakdown by age of MSN Search users—based on a one-month MSN Search log—regardless of search query used.

Predicted Distribution is the predicted breakdown by age of MSN Search users for a single search query, based on the adLabs predictive model.

Here’s the information for this site:

It’s a 60/40 split with men seeming to be the higher number. What I think is cool is that the tool says that the highest General and Predicted Distribution age range is from 25-34. Why do I think that’s cool? Well, because I just turned 29 last month!

The tool can also be used to look at the demographic predictions for actual search terms instead of just a single website. This could prove valuable in PPC marketing as well as ad copy on your page itself.